The alliance for active consumer protection

Enterprises from the feedstuff sector, agriculture, meat production and processing, the food retailing trade and the Central Marketing Organization of German Agricultural Industries CMA (Centrale Marketing-Gesellschaft der deutschen Agrarwirtschaft mbH) have together created a new comprehensive concept for ensuring product quality and origin, starting with meat and meat products. In order to implement this concept, the production, processing and marketing stages of the meat chain, along with the CMA in close cooperation with the Ministry for Consumer Protection, Food and Agriculture, have formed an association - "QS - Quality and Safety for Food Products, from Producer to Consumer". Everyone is pulling together - making QS into an alliance for active consumer protection.

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