24/06/2004
ISN ensures improved market transparency through its new internet comparison of pig prices
How good do I think is my way of marketing pigs if I compare it with the other pig feeders' marketing methods?An answer to this question was announced by the ISN to be given to all pig keepers. Because: optimum pig marketing can only be granted if the market is being made transparent.
On top of that, the pig keepers know all too well what problems and challenges may arise from practical marketing: The advantage which results from a high basic price is quickly being made up for again by a low dressing percentage or by severe deductions made due to unfavourable clearing methods.
So, in the end it's the price paid per kilogram slaughter weight -- or even better the price paid per kilogram live weight -- which is the decisive factor, says Mr Andreas Beckhove, ISN market expert.
For this reason, the ISN recently created a new pig price comparison which is valid for ISN members throughout Germany and was now made available for all ISN members, after having gone through successful test runs. By means of this free-of-charge price comparison, all pig feeders are being given the opportunity to directly, and anonymously, compare their current slaughter data with those of other pig feeders.
For every week they supplied pigs and sent the appropriate data to the ISN via internet, all participants in the price comparison will be returned an e-mail giving an evaluation of all data. In this evaluation, the major accounting parameters will be listed for all pigs that were supplied. Furthermore, a comparison of the
top 25 % farms'data and those of the individual pig keeper's own farm will be shown. At the end of the year, all participants will be receiving an evaluation of all data collected throughout the year. As soon as enough data will be available, individual slaughterhouses will be sent a statement regarding marketing. Beckhove emphasises:
For achieving a convincing data record it is a must to have as many pig feeders participating as possible.
All ISN members will be able to take part in the price comparison. The data will be entered via the safe user surface on the ISN web site (www.schweine.net). A clear form needs to be filled in -- requiring little time only -- under
ISN price comparison, where the participants enter all slaughter data of the currently delivered batch of pigs.
Since an evaluation only makes sense if it is drawn up in an up-to-date way, no more than three weeks at maximum should have gone by after the supply of the fatteners, adds Beckhove.
If any of your questions remained unanswered, please don't hesitate to get in touch with the ISN market expert, Mr Andreas Beckhove, under telephone + 49 - 54 91 - 96 65 - 17.
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